COLOR
MARKETING GROUP PREDICTS HOT COLOR TRENDS FOR 2008
Alexandria, VA, USA/Dec.2007
--What will the top color trends be in 2008? What’s driving those trends?
According to Color Marketing Group, the leading international association of
color design professionals, genuine concern for the environment remains the
strongest influence on the colors we’ll see and buy next year.
"Our
members specify color for everything from paint and furniture to cars and
carpets," said Jaime Stephens, executive director of CMG. "They
track trends several years ahead, and they’ve rarely been wrong in more than
43 years."
So
what’s in store – and in stores – for 2008? According to CMG:
-
Looking
"Green" --
People want things they wear and things they use now to look
"green," no matter what color they are. In 2008, looking stylish
means looking natural. Materials will look hand-made, un-dyed and
unbleached. Products will look more like what they're actually made
of, with lots of texture and all the natural imperfections proudly
showing through. Off-whites, sandy and linen-y colors, rock and soil
colors, brownish-greens – the colors of nature are seriously
fashionable now.
-
There’s
News in Blues in 2008 -- The
"trust me" color will continue to show up on candidates' ties
this election year. But in all areas of decor, blues that
remind us of sky and water -- inspired by environmentalism -- remain
prominent, even in the kitchen. New next year will be the
emergence of a much blacker blue inspired by technology -- a deep,
vibrant navy so dark you'll swear it's black.
-
Specialized
Finishes, Warmer Metallics --
Advances in technology have made shimmery, specialized finishes really
hot. But in 2008, metallics will go warmer. After so many years of
brushed chrome and nickel, look for warmer shades -- coppery, bronze-y
tones -- to prevail.
-
More
Ethnic Accents -- Globalism continues to inspire our love for
ethnic accent colors. They’re coming to us from India, China and Latin
America. To Moroccan reds and glowing oranges, add rosy pinks, sunny
golden yellows and lots of turquoise. Already here in fashion and home
design, these ethnic accents will show up as "punch" colors in
hotels, restaurants and retail environments, too – often paired with
rich browns as neutrals.
Color
Marketing Group forecasts color trends up to three years into the future for
its members, many of whom must plan ahead for product, space and materials
introductions. For more information: www.colormarketing.org.
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