100 top ad campaigns as determined by AdAge.com
The art of writing and developing an effective advertising campaign is literally more than meets the eye. It meets the mind of the buying target. It is a mysterious communication art form, where an entire rationale for buying a certain product or service is distilled down to a 30-second television commercial, a 2 minute internet video ad, a billboard seen at 65 miles per hour, an image or phrase quickly noted on the turn of a page, a 30 second sound bite on the radio, or the flash of a logo on a NASCAR racing car.
Adjunct promotional products, also known as ad-specialty items are sometimes utilized as low-cost reminders of the product or service. Jewelry findings and the advertising/marketing field have traveled the same path many times over the years. Catchy advertising campaigns and innovative new products have been inspiration for jewelry and jewelry findings manufacturers, and other times a stock finding originally made for an unrelated reason or product has been just the right touch for a new product promotion or advertising campaign.
As we reviewed this list of the Top 100 Advertising Campaigns, we thought you might find it interesting. We recalled many of them and in some cases even the jingles and visual effects rang clear in our memories. Some we loved and some we groaned at, but in spite of what the public thought at the time, we cannot deny the effectiveness for their clients. Can you recall these advertising campaign logos ?
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Volkswagen, "Think Small, Doyle Dane Bernbach, 1959
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Coca-Cola, "The pause that refreshes", D’Arcy Co., 1929
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| Marlboro, The Marlboro Man, Leo Burnett
Co., 1955 |
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Nike, "Just do it", Wieden & Kennedy, 1988 |
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McDonald’s, "You deserve a break today",
Needham, Harper & Steers, 1971 |
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| DeBeers, "A diamond is forever",
N.W. Ayer & Son, 1948 |
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| Absolut Vodka, The Absolut Bottle, TBWA,
1981 |
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| Miller Lite beer, "Tastes great, less
filling", McCann-Erickson Worldwide, 1974 |
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| Clairol, Does she…or doesn’t
she?", Foote, Cone & Belding, 1957 |
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Avis, "We try harder", Doyle Dane Bernbach, 1963 |
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| Federal Express, "Fast talker",
Ally & Gargano, 1982 |
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| Apple Computer, "1984", Chiat/Day,
1984 |
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| Alka-seltzer, Various ads, Jack Tinker
& Partners; Doyle Dane Bernbach; Wells Rich, Greene, 1960s, 1970s |
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| Pepsi-Cola, "Pepsi-Cola hits the
spot", Newell-Emmett Co., 1940s |
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Maxwell House, "Good to the last drop", Ogilvy,
Benson & Mather, 1959 |
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| Ivory Soap, "99 and 44/100%
Pure", Proctor & Gamble Co., 1882 |
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| American Express, "Do you know
me?", Ogilvy & Mather, 1975 |
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U.S. Army, "Be all that you can be", N.W. Ayer & Son, 1981 |
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| Anacin, "Fast, fast, fast
relief", Ted Bates & Co., 1952 |
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| Rolling Stone, "Perception.
Reality.", Fallon McElligott Rice, 1985 |
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Pepsi-Cola, "The Pepsi generation", Batton,
Barton, Durstine & Osborn, 1964 |
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| Hathaway Shirts, "The man in the
Hathaway shirt", Hewitt, Ogilvy, Benson & Mather, 1951 |
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| Burma-Shave, Roadside signs in verse, Allen
Odell, 1925 |
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| Burger King, "Have it your way",
BBDO, 1973 |
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Campbell Soup, "Mmm mm good", BBDO, 1930s |
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| U.S. Forest Service, Smokey the
Bear/"Only you can prevent forest fires", Advertising
Council/Foote, Cone & Belding |
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| Budwiser, "This Bud’s for you",
D’Arcy Masius Benton & Bowles, 1970s |
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Maidenform, "I dreamed I went shopping in my Maidenform
bra", Norman, Craig & Kunnel, 1949 |
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| Victor Talking Machine Co., "His
master’s voice", Francis Barraud, 1901
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Jordan Motor Car Co., "Somewhere west
of Laramie", Edward S. (Ned) Jordan, 1923 |
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| Woodbury Soap, "The skin you love to
touch", J. Walter Thompson Co., 1911 |
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| Benson & Hedges 100s, "The
disadvantages", Wells, Rich, Greene, 1960s |
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| National Biscuit Co., Uneeda Biscuits’
Boy in Boots, N.W. Ayer & Son, 1899 |
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Energizer, The Energizer Bunny, Chiat/Day, 1989
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| Morton Salt, "When it rains it
pours", N.W. Ayer & Son, 1912 |
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| Chanel, "Share the fantasy",
Doyle Dane Bernbach, 1979 |
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| Saturn, " A different kind of company,
A different kind of car.", Hal Riney & Partners, 1989 |
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Crest toothpaste, "Look, Ma! No cavities!", Benton
& Bowles, 1958 |
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| M&Ms, "Melts in your mouth, not in
your hands", Ted Bates & Co., 1954 |
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| Timex, "Takes a licking and keeps on
ticking", W.B. Doner & Co & predecessor agencies, 1950’s |
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| Chevrolet, "See the USA in your
Chevrolet", Campbell-Ewald, 1950s |
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Calvin Klein, "Know what comes between me and my
Calvins? Nothing! |
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| Reagan for President, "It’s morning
again in America" Tuesday Team, 1984 |
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Winston cigarettes, "Winston tastes good--like a
cigarette should" 1954
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U.S. School of Music, "They laughed when I sat down at
the piano, but when I started to play!" Ruthrauff & Ryan, 1925 |
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| Camel cigarettes, "I’d walk a mile
for a Camel", N.W. Ayer & Son, 1921 |
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Wendy’s, "Where’s the beef?",
Dancer-Fitzgerald-Sample, 1984 |
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| Listerine, "Always a bridesmaid, but
never a bride", Lambert & Feasley, 1923 |
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Cadillac, " The penalty of leadership", MacManus,
John & Adams, 1915 |
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Keep America Beautiful, "Crying Indian", Advertising Council/Marstellar Inc., 1971 |
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| Charmin "Please don’t squeeze the
Charmin", Benton & Bowles, 1964 |
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| Wheaties, "Breakfast of
champions", Blackett-Sample-Hummert, 1930s |
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| Coca-Cola, "It’s the real
thing", McCann-Erickson, 1970 |
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Greyhound, "It’s such a comfort to take the bus and
leave the driving to us", Grey Advertising, 1957 |
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Kellogg’s Rice Krispies, "Snap! Crackle! and
Pop!", Leo Burnett Co., 1940s |
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| Polaroid, "It’s so simple",
Doyle Dane Bernbach, 1977 |
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| Gillette, "Look sharp, feel
sharp", BBDO, 1940s |
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| Levy’s Rye Bread, "You don’t have
to be Jewish to love Levy’s Rye Bread", Doyle Dane Bernbach, 1949 |
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| Pepsodent, "You’ll wonder where the
yellow went", Foote, Cone & Belding, 1956 |
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Lucky Strike cigarettes, "Reach for a Lucky instead of
a sweet", Lord & Thomas, 1920s |
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| 7 UP, "The Uncola", J. Walter
Thompson, 1970s |
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| Wisk detergent, "Ring around the
collar", BBDO, 1968 |
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| Sunsweet Prunes, "Today the pits,
tomorrow the wrinkles", Freberg Ltd., 1970s |
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Life cereal, "Hey, Mikey", Doyle Dane Bernbach,
1972 |
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| Hertz, "Let Hertz put you in the
drivers seat", Norman, Craig & Kummel, 1961 |
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| Foster Grant, "Who’s that behind
those Foster Grants?", Geer, Dubois, 1965 |
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| Perdue chicken, "It takes a tough man
to make tender chicken" Scali, McCabe, Sloves, 1971 |
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Hallmark, "When you care enough to send the very
best", Foote, Cone & Belding, 1930s |
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| Springmaid sheets, "A buck well
spent", In-house, 1948 |
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| Queensboro Corp., Jackson Heights Apartment
Homes, WEAF, NYC, 1920s |
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Steinway & Sons, "The instrument of the
immortals", N.W. Ayer & Sons, 1919 |
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| Levi’s jeans, "501 Blues",
Foote, Cone & Belding, 1984 |
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| Blackglama-Great Lakes Mink, "What
becomes a legend most?", Jane Trahey Associates, 1960s |
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Blue Nun wine, Stiller & Meara campaign, Della Famina,
Travisano & Partners, 1970s |
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Hamm’s beer, "From the Land of Sky Blue Waters",
Campbell-Mithun, 1950s |
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| Quaker Puffed Wheat, "Shot from
guns", Lord & Thomas, 1920s |
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ESPN Sports, "This is SportsCenter", Wieden &
Kennedy, 1995 |
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| Moslson Beer, Laughing Couple, Moving &
Talking Picture Co., 1980s |
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| California Milk Processor Board, "Got
Milk?", 1993 |
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| AT&T, "Reach out and touch
someone", N.W. Ayer, 1979 |
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Brylcreem, "A little dab’ll do ya", Kenyon &
Eckhardt, 1950s |
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| Carling Black Label beer, "Hey Mabel,
Black Label!", Lang, Fisher & Stashower, 1940s |
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| Isuzu, "Lying Joe Isuzu", Della
Famina, Travisano & Partners, 1980s |
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| BMW, "The ultimate driving
machine", Ammirati & Puris, 1975 |
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Texaco, "You can trust your car to the men who wear the
star", Benton & Bowles, 1940s |
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| Coca-Cola, "Always", Creative
Artists Agency, 1993 |
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| Xerox, "It’s a miracle",
Needham, Harpers & Steers, 1975 |
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Bartles & Jaymes, "Frank and Ed", Hal Riney
& Partners, 1985 |
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Dannon Yogurt, Old People in Russia, Marstellar Inc., 1970s |
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| Volvo, Average life of a car in Sweden,
Scali, McCabe, Sloves, 1960s |
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| Motel 6, "We’ll leave a light on for
you", Richards Group, 1988 |
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| Jell-O, Bill Cosby with kids, Young &
Rubicam, 1975 |
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IBM, Chaplin’s Little Tramp character, Lord, Geller,
Federico, Einstein, 1982 |
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American Tourister, The Gorilla, Doyle,
Dane Bernbach, late 1960s |
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| Right Guard, "Medicine Cabinet",
BBDO, 1960s |
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Maypo, "I want my Maypo", Fletcher, Calkins &
Holden, 1960s |
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| Bufferin, Pounding heartbead, Young &
Rubicam, 1960 |
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| Arrow Shirts, "My friend, Joe Holmes,
is now a horse", Young & Rubicam, 1938 |
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| Young & Rubicam, "Impact",
Young & Rubicam, 1930 |
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Lyndon Johnson for President, "Daisy", Doyle Dane Bernbach, 1964 |
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