100 top ad campaigns as determined by AdAge.com

The art of writing and developing an effective advertising campaign is literally more than meets the eye. It meets the mind of the buying target. It is a mysterious communication art form, where an entire rationale for buying a certain product or service is distilled down to a 30-second television commercial, a 2 minute internet video ad, a billboard seen at 65 miles per hour, an image or phrase quickly noted on the turn of a page, a 30 second sound bite on the radio, or the flash of a logo on a NASCAR racing car.

Adjunct promotional products, also known as ad-specialty items are sometimes utilized as low-cost reminders of the product or service. Jewelry findings and the advertising/marketing field have traveled the same path many times over the years. Catchy advertising campaigns and innovative new products have been inspiration for jewelry and jewelry findings manufacturers, and other times a stock finding originally made for an unrelated reason or product has been just the right touch for a new product promotion or advertising campaign.

As we reviewed this list of the Top 100 Advertising Campaigns, we thought you might find it interesting. We recalled many of them and in some cases even the jingles and visual effects rang clear in our memories. Some we loved and some we groaned at, but in spite of what the public thought at the time, we cannot deny the effectiveness for their clients. Can you recall these advertising campaign logos ?

Volkswagen, "Think Small, Doyle Dane Bernbach, 1959

Coca-Cola, "The pause that refreshes", D’Arcy Co., 1929


Marlboro, The Marlboro Man, Leo Burnett Co., 1955

Nike, "Just do it", Wieden & Kennedy, 1988

McDonald’s, "You deserve a break today", Needham, Harper & Steers, 1971

DeBeers, "A diamond is forever", N.W. Ayer & Son, 1948

Absolut Vodka, The Absolut Bottle, TBWA, 1981

Miller Lite beer, "Tastes great, less filling", McCann-Erickson Worldwide, 1974

Clairol, Does she…or doesn’t she?", Foote, Cone & Belding, 1957

Avis, "We try harder", Doyle Dane Bernbach, 1963

Federal Express, "Fast talker", Ally & Gargano, 1982

Apple Computer, "1984", Chiat/Day, 1984

Alka-seltzer, Various ads, Jack Tinker & Partners; Doyle Dane Bernbach; Wells Rich, Greene, 1960s, 1970s

Pepsi-Cola, "Pepsi-Cola hits the spot", Newell-Emmett Co., 1940s

Maxwell House, "Good to the last drop", Ogilvy, Benson & Mather, 1959

Ivory Soap, "99 and 44/100% Pure", Proctor & Gamble Co., 1882

American Express, "Do you know me?", Ogilvy & Mather, 1975

U.S. Army, "Be all that you can be", N.W. Ayer & Son, 1981

Anacin, "Fast, fast, fast relief", Ted Bates & Co., 1952

Rolling Stone, "Perception. Reality.", Fallon McElligott Rice, 1985

Pepsi-Cola, "The Pepsi generation", Batton, Barton, Durstine & Osborn, 1964

Hathaway Shirts, "The man in the Hathaway shirt", Hewitt, Ogilvy, Benson & Mather, 1951

Burma-Shave, Roadside signs in verse, Allen Odell, 1925

Burger King, "Have it your way", BBDO, 1973

Campbell Soup, "Mmm mm good", BBDO, 1930s

U.S. Forest Service, Smokey the Bear/"Only you can prevent forest fires", Advertising Council/Foote, Cone & Belding

Budwiser, "This Bud’s for you", D’Arcy Masius Benton & Bowles, 1970s

Maidenform, "I dreamed I went shopping in my Maidenform bra", Norman, Craig & Kunnel, 1949


Victor Talking Machine Co., "His master’s voice", Francis Barraud, 1901


Jordan Motor Car Co., "Somewhere west of Laramie", Edward S. (Ned) Jordan, 1923

Woodbury Soap, "The skin you love to touch", J. Walter Thompson Co., 1911

Benson & Hedges 100s, "The disadvantages", Wells, Rich, Greene, 1960s

National Biscuit Co., Uneeda Biscuits’ Boy in Boots, N.W. Ayer & Son, 1899

Energizer, The Energizer Bunny, Chiat/Day, 1989


Morton Salt, "When it rains it pours", N.W. Ayer & Son, 1912

Chanel, "Share the fantasy", Doyle Dane Bernbach, 1979

Saturn, " A different kind of company, A different kind of car.", Hal Riney & Partners, 1989

Crest toothpaste, "Look, Ma! No cavities!", Benton & Bowles, 1958

M&Ms, "Melts in your mouth, not in your hands", Ted Bates & Co., 1954

Timex, "Takes a licking and keeps on ticking", W.B. Doner & Co & predecessor agencies, 1950’s

Chevrolet, "See the USA in your Chevrolet", Campbell-Ewald, 1950s

Calvin Klein, "Know what comes between me and my Calvins? Nothing!

Reagan for President, "It’s morning again in America" Tuesday Team, 1984

Winston cigarettes, "Winston tastes good--like a cigarette should" 1954


U.S. School of Music, "They laughed when I sat down at the piano, but when I started to play!" Ruthrauff & Ryan, 1925

Camel cigarettes, "I’d walk a mile for a Camel", N.W. Ayer & Son, 1921

Wendy’s, "Where’s the beef?", Dancer-Fitzgerald-Sample, 1984

Listerine, "Always a bridesmaid, but never a bride", Lambert & Feasley, 1923

Cadillac, " The penalty of leadership", MacManus, John & Adams, 1915


Keep America Beautiful, "Crying Indian", Advertising Council/Marstellar Inc., 1971

Charmin "Please don’t squeeze the Charmin", Benton & Bowles, 1964

Wheaties, "Breakfast of champions", Blackett-Sample-Hummert, 1930s

Coca-Cola, "It’s the real thing", McCann-Erickson, 1970

Greyhound, "It’s such a comfort to take the bus and leave the driving to us", Grey Advertising, 1957

Kellogg’s Rice Krispies, "Snap! Crackle! and Pop!", Leo Burnett Co., 1940s

Polaroid, "It’s so simple", Doyle Dane Bernbach, 1977

Gillette, "Look sharp, feel sharp", BBDO, 1940s

Levy’s Rye Bread, "You don’t have to be Jewish to love Levy’s Rye Bread", Doyle Dane Bernbach, 1949

Pepsodent, "You’ll wonder where the yellow went", Foote, Cone & Belding, 1956

Lucky Strike cigarettes, "Reach for a Lucky instead of a sweet", Lord & Thomas, 1920s

7 UP, "The Uncola", J. Walter Thompson, 1970s

Wisk detergent, "Ring around the collar", BBDO, 1968

Sunsweet Prunes, "Today the pits, tomorrow the wrinkles", Freberg Ltd., 1970s

Life cereal, "Hey, Mikey", Doyle Dane Bernbach, 1972

Hertz, "Let Hertz put you in the drivers seat", Norman, Craig & Kummel, 1961

Foster Grant, "Who’s that behind those Foster Grants?", Geer, Dubois, 1965

Perdue chicken, "It takes a tough man to make tender chicken" Scali, McCabe, Sloves, 1971

Hallmark, "When you care enough to send the very best", Foote, Cone & Belding, 1930s

Springmaid sheets, "A buck well spent", In-house, 1948

Queensboro Corp., Jackson Heights Apartment Homes, WEAF, NYC, 1920s

Steinway & Sons, "The instrument of the immortals", N.W. Ayer & Sons, 1919

Levi’s jeans, "501 Blues", Foote, Cone & Belding, 1984

Blackglama-Great Lakes Mink, "What becomes a legend most?", Jane Trahey Associates, 1960s

Blue Nun wine, Stiller & Meara campaign, Della Famina, Travisano & Partners, 1970s

Hamm’s beer, "From the Land of Sky Blue Waters", Campbell-Mithun, 1950s

Quaker Puffed Wheat, "Shot from guns", Lord & Thomas, 1920s

ESPN Sports, "This is SportsCenter", Wieden & Kennedy, 1995

Moslson Beer, Laughing Couple, Moving & Talking Picture Co., 1980s

California Milk Processor Board, "Got Milk?", 1993

AT&T, "Reach out and touch someone", N.W. Ayer, 1979

Brylcreem, "A little dab’ll do ya", Kenyon & Eckhardt, 1950s

Carling Black Label beer, "Hey Mabel, Black Label!", Lang, Fisher & Stashower, 1940s

Isuzu, "Lying Joe Isuzu", Della Famina, Travisano & Partners, 1980s

BMW, "The ultimate driving machine", Ammirati & Puris, 1975

Texaco, "You can trust your car to the men who wear the star", Benton & Bowles, 1940s

Coca-Cola, "Always", Creative Artists Agency, 1993

Xerox, "It’s a miracle", Needham, Harpers & Steers, 1975

Bartles & Jaymes, "Frank and Ed", Hal Riney & Partners, 1985

Dannon Yogurt, Old People in Russia, Marstellar Inc., 1970s

Volvo, Average life of a car in Sweden, Scali, McCabe, Sloves, 1960s

Motel 6, "We’ll leave a light on for you", Richards Group, 1988

Jell-O, Bill Cosby with kids, Young & Rubicam, 1975

IBM, Chaplin’s Little Tramp character, Lord, Geller, Federico, Einstein, 1982

American Tourister, The Gorilla, Doyle, Dane Bernbach, late 1960s

Right Guard, "Medicine Cabinet", BBDO, 1960s

Maypo, "I want my Maypo", Fletcher, Calkins & Holden, 1960s

Bufferin, Pounding heartbead, Young & Rubicam, 1960

Arrow Shirts, "My friend, Joe Holmes, is now a horse", Young & Rubicam, 1938

Young & Rubicam, "Impact", Young & Rubicam, 1930

Lyndon Johnson for President, "Daisy", Doyle Dane Bernbach, 1964



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