What is a bill insert or bill stuffer ?
According to the Barron's Dictionary of Advertising and Direct Mail Terms, a bill insert or bill stuffer is a secondary document, usually of a promotional nature, mailed along with an invoice to make optimal use of the mailing expense incurred; also called a bill enclosure or statement stuffer. Guyot Brothers uses visual bill stuffers to let it's customers know of new jewelry stampings added to its finding line or to show groups of jewelry findings is ways new imagination sparking ways.
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