The research also revealed potential messaging platforms. Consumers are naturally drawn to colored stones for their beauty, but they also see them as a vehicle to celebrate their own uniqueness, individuality and personal style. The study suggests that consumers want to know more about colored gemstones, and would be receptive to the story behind both colors and gemstones - what they symbolize, their history, folklore and background.
Female self-purchase is another clear marketing opportunity that the study uncovered: of consumers who plan to purchase colored gemstone jewelry in the next six months, more than 85% plan to purchase for themselves.
To find out which gemstones are most popular, the best way to reach consumers with your marketing message and other key findings visit www.jcoc.info for full details of the survey. The JCOC can provide custom research studies on a full range of jewelry topics, and can also be reached via email at firstname.lastname@example.org.
The Jewelry Consumer Opinion Council (JCOC) was founded in 2001 with the mission of providing MVI Marketing Ltd. clients with fast, efficient, effective and powerful market intelligence about their jewelry products and their respective end use consumers. The JCOC is an Internet-based, niche market research service exclusive to the gem and jewelry industries. The JCOC is made up of a sampling panel of consumers throughout North America representing all ages, genders, income levels, buying categories and geographic regions. Each year, the JCOC presents a series of industry studies that focus on a topic of special interest to the gem and jewelry industries.
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