Paula Abdul Jewelry Sell-Outs

Straight Up Success: Sell-Outs of Paula Abdul Jewelry Make Her Forever QVC's Girl

WEST CHESTER, Pa., April 24,2006/PRNewswire/ -- With enthusiastic fans waving signs and calling her name from the live, jammed-packed studio audience, renowned recording artist and American Idol judge Paula Abdul launched her Paula Abdul Jewelry Collection in two one-hour live studio audience shows on April 21, 2006. Nearly 34,000 units of the jewelry collection were ordered in the two shows, with 15 sell-outs between both hours.

A photo showing one of the terrific hairs styles of Paula Abdul on the set at the QVC Studio wearing a stunning Paula Abdul necklace.

Designed by Abdul herself, the line is an eclectic mix of necklaces, charms, bracelets and earrings that feature different metals, textures and finishes. Delicate charms are a focal point of the collection, and feature meaningful messages and symbols that Abdul says are a way to inspire a positive attitude. Pieces in the collection range in price from approximately $20 to $90.

Abdul arrived early to the broadcasts to greet audience members and thank them for coming. She surprised and delighted the crowd even further during the broadcast when she walked through the aisles to give unsuspecting fans pieces from her collection. A gracious guest, Abdul stayed for hours after to do a "meet and greet" with the group.

In turn, Abdul was on the receiving end of a surprise when taking a call from a QVC customer at home. These calls, known as "testimonial calls" are an opportunity for show hosts and guests to interact with people from around the country. Abdul was delighted that her mother Lorraine was the caller, who congratulated her and wished her success.

"My debut on QVC was everything that I dreamt it could be," said Abdul. "I wanted to share my creative vision and passion for jewelry with people everywhere, and QVC was the perfect way for me to do so. I hope the messages in my pieces prove to be sources of inspiration and that whomever is wearing the jewelry feels the joy I experienced in creating it."

"We knew that Paula's jewelry would resonate with the QVC customer," said David Markstein, director of jewelry merchandising for QVC. "She captivated the audience with her sense of style and passion for the collection, and it is easy to see how much of herself she put into designing each piece. We are thrilled with the results, and look forward to bringing her next creative vision to life."

Abdul's next QVC show is scheduled for May 22, 2006 to be broadcast live from the Hollywood and Highland complex in Los Angeles.

About Paula Abdul

Abdul's extraordinary music career is exemplified by worldwide album sales exceeding 50 million copies, two Number One albums, six Number One singles, a Grammy® Award and two Emmy® Awards and seven MTV awards. She has also been honored with her own star on the Hollywood Walk of Fame. Behind the camera Abdul is known as one of the most gifted and recognized choreographers in the industry of film, television, stage, video and live performance tours.

Jewelry Industry News

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