This is the first time the Swarovski crystal-it appliques will be used for such a high profile event in Hollywood. Founder and creative visionary behind the soon to be 20-year old Creative Intelligence, Friedland designed the piece incorporating aquamarine and topaz multifaceted Swarovski crystals to represent a small star radiating around the Starlight Starbright Children's Foundation blind embossed logo. The Swarovski crystal stars are being hand applied this week and grace the cover of 6,000 invitations that honor filmmaker Steven Spielberg for his dedication and commitment to seriously ill children and their families. Swarovski crystal will bedazzle the Starlight Starbright Children's Foundation's Keepsake tribute journal as well.

"We are known for our ability to extend a brand into a tangible experience," says Friedland. "The name of the Starlight Starbright Children's Foundation, paired with its mission to help children, made the Swarovski Crystal-It technology the perfect pairing for their invites, tribute book and event materials."

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