today's jewelry market continued.....
It provides details about jewelry choices and spending in four major categories of jewelry:
-- Fine women's jewelry and watches
-- Fine men's jewelry and watches
-- Women's costume jewelry and watches
-- Men's costume jewelry and watches.
For the fine jewelry categories, detail data is included about metal of composition, such as fine gold, platinum, sterling silver; and gemstones, such as diamonds, precious gemstones, such as rubies, emeralds, etc., pearls, and semi-precious stones, such as amethyst, topaz, etc.
It explores what type of jewelry is bought within each category, such as necklaces, earrings, bracelet, brooches and pins and how much shoppers spend on specific items of jewelry. Because of the level of purchase detailed analyzed, marketers and retailers can discover the typical pricing parameters for each type of jewelry.
Details about different types of jewelry shoppers are included, with special emphasis on the differing motivations and buying behavior of men and women, as well as gift buyers as compared with self-purchasers.
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