today's jewelry market continued.....

It reveals the stores where jewelry consumers prefer to shop, including profiles of the top ten jewelry retailers led by Wal-Mart, as well as the nation's leading jewelry retailers in these categories:

-- Department stores

-- Discount stores

-- Chain jewelry stores

-- Fashion clothing stores

-- Non-stores, including mail order, television and internet.

The report reveals why shoppers choose the stores that they do to shop for jewelry. It explores many strategies for retailers to capture greater share of the jewelry shoppers' wallet.

Special features of this report are:

-- Profile of the affluent, luxury consumer market for jewelry and watches

-- 12 research-based Business Building Tactics to help jewelry marketers and retailers grow a more vibrant business.

-- 7 major Marketing Opportunities that will mean greater success for jewelry companies and retailers that develop strategies to take advantage of these emerging opportunities.

About Pam Danziger and Unity Marketing

Pamela N. Danziger is a nationally recognized expert specializing in consumer insights with special emphasis on the luxury market. She is president of Unity Marketing, a marketing consulting firm she founded in 1992. Advising such clients as Lenox, Cartier, Herend, Crystal Cruises, Spring Air, Sears, The World Gold Council, The Conference Board and American Express, Danziger taps consumer psychology to help clients navigate and master the changing luxury marketplace. She is the author of the recent book, Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior (Chicago: Dearborn Trade Publishing, 2004). Her new book, Let Them Eat Cake: Marketing Luxury to the Masses -- as well as the Classes, (Dearborn Trade Publishing, $27, hardcover) will be in book stores January 2005.

She has appeared on CNN's In the Money, NBC's Today Show, CNBC, CNNfn, CBS News Sunday Morning, Fox News, NPR's Marketplace and is frequently called upon by the Wall Street Journal, New York Times, American Demographics, Women's Wear Daily, Forbes, USA Today, Associated Press, Los Angeles Times, Chicago Tribune for commentary and insight. Unity Marketing publishes market research and consumer insight studies on the luxury market, jewelry, garden, pet accessories, home furnishings, gifts and collectibles, greeting card and stationery, tabletop, art and wall decor markets, as well as the Luxury Business newsletter.

For media, Unity Marketing can make tables, charts and graphs available about luxury consumer confidence upon request.
Unity Marketing
Pam Danziger, 717-336-1600

Jewelry Industry News

Jewelry Industry News

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