Designing and building an effective jewelry display

No matter the size or scope of available space, several elements need to be considered in effective jewelry display. Two of the most important questions every jewelry buyer will ask when shopping for jewelry are: 1) How does it look, and 2) How does it feel? Only the wearer can answer question 2, however, question 1 can be easily answered by including a mirror in the display area. Having a mirror as part of a jewelry display need not be purely functional -- why not use a decorative mirror? 

Here is an example of a decorative mirror that can be set on an easel or hung on a sturdy fixture -- who knows, with a beautiful mirror on display, you might even sell the mirror!

Now that a mirror is available the question remains: How is the casual browser turned into an interested buyer of jewelry? While use of layout and color can communicate to the customer the style of jewelry that is being offered, an organized layout will allow the buyer to keep a clear view of the jewelry styles on display.

A well-lit area that is uncluttered will make the most of the shapes, colors, and intricate details of the jewelry. Make optimal use of the available space. Adding height with vertical display racks or stadium style displays can dramatically increase the square footage of visual availability. Adding height also brings the earrings, pins, or pendants to eye-level, making them easier to see for the casual shopper and serious buyer alike.

Background colors, including tablecloths and painted frames are less distracting when they are not overwhelmingly bright or busy. Seasonal prints can be cute, but if the fabric is too busy, the jewelry can be lost in the display.

Display units are always more effective when they look professionally constructed and maintained. If the fixture is painted, then be sure to touch up any chipped areas or even include repainting as part of an annual maintenance plan.

Since jewelry is more frequently sold when it can be held, make sure the display fixtures are both sturdy enough to withstand the hand of the public touching them and asking to remove them to try in the mirror. Of course, with more expensive jewelry, keeping the display locked under glass is always recommended.

Display units come in many different shapes, forms, and sizes. Pins can be shown displayed on a pillow for an opulent look, especially for Victorian and antique style jewelry. Other types of displays might include freestanding racks, wire mesh or screening in a fancy frame either hung on a standing rack or set on the table. Book-style carrying cases can allow for easy set up and breakdown during the hectic craft and jewelry show season. 

To the right is an example of a book-style display rack.

Book-style carrying cases can allow for easy set up and breakdown during the hectic craft and jewelry show season. Here is an example of a book-style display rack.

As you can see his book-style display can display 40 different 
ear ring styles and hold some inventory of each.

A decorative freestanding display rack can maximize the impact of jewelry display. Here is an example of a freestanding decorative display, which was constructed from wood and gold plated brass filigree that not only provides a terrific way to hang your dangle ear rings but provides eye catching embellishment as well. Scaled down this display could also be sold as a personal sized earring tree.

To learn more about designing and building jewelry displays, continue your search here....

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