No matter the size or scope of available space, several elements need to be considered in effective jewelry display. Two of the most important questions every jewelry buyer will ask when shopping for jewelry are: 1) How does it look, and 2) How does it feel? Only the wearer can answer question 2, however, question 1 can be easily answered by including a mirror in the display area. Having a mirror as part of a jewelry display need not be purely functional -- why not use a decorative mirror? Here is an example of a decorative mirror that can be set on an easel or hung on a sturdy fixture -- who knows, with a beautiful mirror on display, you might even sell the mirror!

Now that a mirror is available the question remains: How is the casual browser turned into an interested buyer of jewelry? While use of layout and color can communicate to the customer the style of jewelry that is being offered, an organized layout will allow the buyer to keep a clear view of the jewelry styles on display. A well-lit area that is uncluttered will make the most of the shapes, colors, and intricate details of the jewelry. Make optimal use of the available space. Adding height with vertical display racks or stadium style displays can dramatically increase the square footage of visual availability. Adding height also brings the earrings, pins, or pendants to eye-level, making them easier to see for the casual shopper and serious buyer alike.